B2B marketing is growing steadily, according to Forbes magazine. An interesting note about using B2B marketing is how it can not only saves businesses money, but also allows them to tap into a different kind of workforce.
Various companies on the marketplace can take advantage of the new flexible workforce, thus allowing them to cut costs. In the business-to-consumer field (B2C), Uber would be a prime example. This model allows consumers to get car rides whenever they desire through Uber’s flexible workforce. These contractors can work as much or as little as they want, while being rewarded for superior performance. In a similar vein, B2B is beginning to make use of this same model, in this instance focusing on how businesses can benefit one another through flexibility, while still maintaining a high level of satisfaction and performance.