​Jason Altzman, the managing principal of Aero Marketing Group in Phoenix, builds on his experience in strategic marketing to provide essential consulting services to the automotive and motorsports industries. At Aero Marketing Group, Jason Altzman manages the day-to-day operations of the company, in addition to coordinating sales and client relations, and providing oversight to creative teams. Prior to his time at AMG, Mr. Altzman helped develop “green” protocols for auto racing.

In an effort to change the current environmental standards surrounding the world of motorsports, the U.S. Environmental Protection Agency, the Department of Energy, and SAE International joined forces to create the J2880 Recommended Green Racing Protocols. Released in 2014, these provide important recommendations surrounding competition rules that lead to sustainable transportation, environmentally responsible technology, green guidelines for venues that host events, and initiatives designed to positively impact the automotive industry as a whole. The protocols address five key areas, including propulsion systems, fuel and energy carriers, energy recovery, improved efficiency, and emission reduction. 

As the popularity of motorsports continues to rise, industry professionals recognize that technology that performs well and ultimately succeeds on the racetrack can eventually be incorporated into road vehicles for the general public. As green initiatives are accepted and made commonplace in the racing arena, cleaner, more fuel-efficient vehicles will become the norm in the commercial sector.

​Since 2004, Jason Altzman has served as the managing principal of the Phoenix, Arizona-based Aero Marketing Group. Outside of the office, Jason Altzman stays active by participating in sports such as cycling and snowboarding. 

Despite its reputation for being hot and dry, Arizona is home to several areas that offer sledding, skiing, and snowboarding opportunities in the wintertime. Located approximately two hours north of Phoenix, the Arizona Snowbowl is one of the state’s premier skiing and snowboarding locations. At the Flagstaff-based resort, visitors can enjoy two lodges, great dining options, and some of the Southwest’s best snowboarding terrain. 

Snowbowl features 277 skiable acres that range in elevation from 9,200 to 11,500 feet. The resort’s 40 runs, which receive an annual average snowfall of 260 inches, offer excellent terrain for skiers and snowboarders of all ability levels. Those new to the slopes can even learn to get a feel for the snow by taking private or group lessons from Snowbowl’s team of experienced instructors.

​As the managing principal of Phoenix, Arizona’s Aero Marketing Group, Jason Altzman oversees the company’s sales and client relations while also managing the creative staff and sales team. When he is not working, Jason Altzman enjoys cycling.

Many cyclists know that while speed is not everything, it certainly plays a major role in a rider’s performance and where they place in a race. These three tips will help you build up your speed without sacrificing any extra energy. 

1. Elbow Position - Riding with your elbows out or even straight can increase the wind resistance you face when riding. One very simple way to improve your speed is to lower your body slightly by bending your elbows and tucking them in towards your body.

2. Attire - One of the many benefits to wearing actual cycling gear is their slim, tight fitting style. Your street clothes are fine for leisurely bike rides, but when it comes to speed, they can easily add extra drag, slowing you down and making it tougher to reach your ideal pace. 

3. Tires - Check your tire pressure before each ride and, if needed, fill them to their proper pressure. With less of the tire’s surface touching the ground, you will experience less traction and therefore more speed. If doing so does not help, it may be time to consider a new set of tires, all together.

​While many people think of Arizona as a hot and arid place, it is actually a unique location where one can enjoy warm weather and by simply driving up to a much higher elevation, experience winter conditions and engage in activities such as snowboarding. While snowboarding conditions vary, it is generally possible to snowboard from December through March. One should check the snow conditions in a chosen area before actually heading out. 

There are several areas in Arizona where it's possible to ski and snowboard. The southernmost is Mt. Lemmon Ski Valley in Tucson, with its eighteen ski trails and one ski lift. Sunrise Park, found in the White Mountains in eastern Arizona, features 8 ski lifts spanning three mountains. The largest ski area in the state, there are snowboarding trails, skiing trails, and hills for tubing. 

Elk Ridge Ski Area in Williams is a family-oriented location with seven trails and two lifts. Arizona Snowbowl, with its five ski lifts and 32 runs, is easily the most popular skiing destination in the state and is located in Flagstaff. Several miles from Snowball is Flagstaff Nordic Center, which features 25 miles of cross-country skiing trails.