Jason Altzman, the managing principal of Aero Marketing Group in Phoenix, builds on his experience in strategic marketing to provide essential consulting services to the automotive and motorsports industries. At Aero Marketing Group, Jason Altzman manages the day-to-day operations of the company, in addition to coordinating sales and client relations, and providing oversight to creative teams. Prior to his time at AMG, Mr. Altzman helped develop “green” protocols for auto racing.
In an effort to change the current environmental standards surrounding the world of motorsports, the U.S. Environmental Protection Agency, the Department of Energy, and SAE International joined forces to create the J2880 Recommended Green Racing Protocols. Released in 2014, these provide important recommendations surrounding competition rules that lead to sustainable transportation, environmentally responsible technology, green guidelines for venues that host events, and initiatives designed to positively impact the automotive industry as a whole. The protocols address five key areas, including propulsion systems, fuel and energy carriers, energy recovery, improved efficiency, and emission reduction.
As the popularity of motorsports continues to rise, industry professionals recognize that technology that performs well and ultimately succeeds on the racetrack can eventually be incorporated into road vehicles for the general public. As green initiatives are accepted and made commonplace in the racing arena, cleaner, more fuel-efficient vehicles will become the norm in the commercial sector.
In an effort to change the current environmental standards surrounding the world of motorsports, the U.S. Environmental Protection Agency, the Department of Energy, and SAE International joined forces to create the J2880 Recommended Green Racing Protocols. Released in 2014, these provide important recommendations surrounding competition rules that lead to sustainable transportation, environmentally responsible technology, green guidelines for venues that host events, and initiatives designed to positively impact the automotive industry as a whole. The protocols address five key areas, including propulsion systems, fuel and energy carriers, energy recovery, improved efficiency, and emission reduction.
As the popularity of motorsports continues to rise, industry professionals recognize that technology that performs well and ultimately succeeds on the racetrack can eventually be incorporated into road vehicles for the general public. As green initiatives are accepted and made commonplace in the racing arena, cleaner, more fuel-efficient vehicles will become the norm in the commercial sector.